The Ambiguous Hamburger Icon: Is the Icon Mystery Meat to Users?

The Hamburger Icon
The Hamburger Icon

Updated on February 18, 2024

The hamburger icon is a popular icon used by designers to represent a hidden navigation menu that will appear when the user clicks on the icon.

Many designers believe that the icon has achieved universal status and that users understand what the icon represents. Many large websites and brands rely on it from Google to Starbucks.

I believe the icon is far from being universally recognized. If we must use the icon we need to take some additional steps to make it more clear to the user where the hidden menu is located.

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Six Benefits of Responsive Web Design

Pierre Far, Google Webmaster Trends Analyst, has announced that Google is recommending responsive web design for use with mobile devices. Read the official announcement on the Official Google Webmaster Central blog. Bing also recommends responsive web design.

Google has this to say:

Sites that use responsive web design, i.e. sites that serve all devices on the same set of URLs, with each URL serving the same HTML to all devices and using just CSS to change how the page is rendered on the device. This is Google’s recommended configuration.

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