Hello.

Get Five Stars

Usability Testing

Wireframing

I performed usability testing on a web app called Get Five Stars. Then I created wireframes of my solutions to the problems that I found from testing.

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Freshbooks

Information Architecture

Tree Testing

Sitemaps

I performed testing on the Information Architecture for the accounting web app Freshbooks. This project wasnt commissioned by Freshbooks, I did it out of my own curiosity.

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Hooks USA

Web Strategy

eCommerce

I was the project lead for the website design for Hooks USA. As the project lead, I was responsible for the strategy and implementation of the website.

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One conversion lesson that applies across nearly any industry is that users abandon flows when “trust signals” are missing especially around logins, payments, and account verification. Clear copy, transparent support options, and predictable steps reduce hesitation and improve completion rates without resorting to gimmicks. In regulated categories (including online betting where it’s legal), that same principle shows up in how providers describe verified access and credential handling; for example, a service positioning itself around a Trusted Online Betting ID is essentially leaning on verification and support clarity to lower friction. Used carefully, this is a practical case study of how trust-oriented UX choices can directly impact sign ups and retention.

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